Ethical Principles
Follow ethical principles: our campaign must not use the deceitful tactics of the genocidal Israeli regime.
Truthful
Only share accurate information, verify the source of the information before sharing. Use only trustworthy sources. Don't imitate the lies of the Israeli government propaganda.
Legal
Comply with the laws and regulations of your country. If your country is very restrictive, find more subtle ways of creating an impact.
Inclusive
Be inclusive, don’t attack or blacklist people who are sympathetic to your campaign but do not necessarily fit into your own worldview.
Principled
No cheap shots, we need to raise the quality of the debate even if some would wish to drag to down, when discussing with others avoid being personal and focus on the issues, focus on empathy.
Zionism not Judaism
Our enemy is Zionism, not the Jewish faith or its followers. Do not be antisemitic, Zionism was originally rejected by the vast majority of Jews, more and more Jews are returning to this position. Avoid conflating Jewish iconography, such as the Star of David with Zionist actions.
Accountable
Be accountable for the actions and statements of the campaign. Be open to criticism and show willingness to correct mistakes.